Philosophy

Essential is our style, so it’s our philosophy:
we take the least from the planet to give more back. As a “business-with-purpose” brand, our collections champion no-profit & tech startups that bring a positive impact to the world. We partner only with those organizations that share our values: quality, sustainability and ethics. We know what’s need to be done, yet we don’t tell others what to do. We believe in luxury that doesn’t cost the environment. But we believe in lit outfits too. Few pieces, great impact.

This is our promise. R3UNITE is for those who rethink fashion as something made to last, not to change every month. R3UNITE is for those who refund the world, because being carbon neutral isn’t enough. R3UNITE is for those who reshape the future, one collection at a time. Let’s streetwear with purpose. Let’s reunite.

REFUND THE WORLD

Taking care of our home is our business. We come from privileged first-world countries to acknowledge we need to take action globally. We’re more than a sustainable fashion brand. We’re a startup that creates ethical clothing to heal the world. 

It’s a long journey, but the purpose is clean and clear. R3UNITE doesn’t just sell sustainable streetwear, we sell the possibility to be part of something bigger: an environmental project, an ethical community and eventually, a movement to refund the world. 

With R3UNITE, refunding means to pay back resources we have taken from the planet. We’ve been stealing from Nature for centuries, now the world is presenting us the bill. If you think being sustainable isn’t just an optional feature, but it’s the starting pillar to build a new society, you’re in the right place. Sustainability rhymes with responsibility. And too many brands try to greenwash their responsibilities by claiming they are doing something good – as their marketing strategy. Our purpose, our philosophy, is being a business-with-purpose. And the profit goes to the planet and everything that lives in it. We lead by example, doing something more to bring a positive, measurable impact.

RETHINK FASHION

Rethink fashion should be the mission of every brand that really loves this industry. 1 in 6 people in the world work in textiles. But most of the fashion industry relies on people that work on unacceptable health and safety conditions. To give you an idea, 93% of brands aren’t paying garment workers a living wage. Besides, child labour is particularly common in this industry, especially when fast fashion is involved. Fast fashion isn’t only bad for people, but it also contributes more to climate change than international aviation and shipping combined. How? It’s responsible for the 8% of carbon emissions, the 20% pesticide usage and 20% of wastewater worldwide. 

When we claim we want to rethink fashion, this isn’t just about the production process. One in three young women, the biggest segment of fashion consumers, consider garments worn once or twice to be old. That’s why one of our goals is to educate young generations to ethical fashion, by shopping better and shopping less. We don’t use limited drops to grow the hype on new generations, but we use limited collections as a reminder of our natural resources. You won’t see our designs chasing catwalks trends. For us, fashion is a self-expression of what motivates your life. With R3UNITE you wear a purpose, 100% GOTS cotton, a long-lasting garment, a fair living wage for textile workers, and the will to change an incredible industry that has been ruined for the sake of profit.

RESHAPE THE FUTURE

All our believes bring us to this ultimate goal. All our actions are future driven. Call us innovators, dreamers, game-changers – we don’t care. But we do care about doing something different now to have a better future. 2020 taught us that in time of crisis we can collectively act to find a solution. And in 2020 we reunited to make this idea happen. We’re born from a world crisis, we have the reshape mindset in our DNA.

R3UNITE invite people to reflect, to restart with a new spirit. What we see is that before suffering from an economic crisis, our countries suffer from an ethical one. We know that ethical and sustainable fashion brands cannot change the world alone, but they can bring a new mindset. Streetwear clothing is one of the greatest forms of self-expression of the century. It’s always associated with young generations – let’s make it a drive of a greater change, let’s make it stand for our future.