Another brand speaking about sustainability? Thank God! Sustainable fashion is the only fashion we know. We only use materials that are as far as possible sustainable, both for the environment and for the workers involved in the production.

We only rely on sustainability-conscious suppliers that can ensure a solid experience in the industry and the quality of made in Italy. We rely on ecological, recycled and innovative materials. We use organic GOTS certified cotton and silk for our garments, recycled PVC and paper for our tags and labels, and bioplastic for our packaging.

The quality of the fabrics is not only necessary for premium garments, but it helps to extend their lifecycle. We want fast fashion to disappear – so our garments are all seasonless, designed to last a lifetime like their purpose. 

GOTS certified organic cotton and silk

If they told you cotton is natural, they fooled you. This fiber is natural only at the origin but gets messed up throughout the production process that uses among the most toxic chemicals as classified by the Environmental Protection Agency, and they have tremendous impact on the air, water, soil, and the health of people in cotton-growing areas.

The Global Organic Textile Standard (GOTS) was developed through collaboration by leading standard setters, defining requirements that are recognised world-wide and that ensure the organic status of textiles. From harvesting of the raw materials, to environmentally and socially responsible manufacturing, to labelling.

We could avoid giving you a long read of why we choose only GOTS fabrics. But it’s so important to us that we want to share it with you:

· GOTS textiles must be 95% organic in origin;

· toxic chemicals used in some conventional textile processing, like formaldehyde, heavy metals, and brominated flame retardants, cannot be used;

· manufacturers can’t use finishing methods that pose risks to workers;

· manufacturers must have environmental policies and procedures to monitor and improve the environmental performance of their facilities;

· organic textiles must be stored and transported in a way that prevents contamination by prohibited substances;

· packaging material must not contain chlorinated plastics;

· any paper or cardboard used in packaging material of GOTS goods must be recycled or certified as sustainable;

· textiles must meet specific quality standards regarding how they hold up to washing and color fading;

· workers have to be treated well with safe working conditions, no child labor, fair wages, a cap on how many hours they can work a week, and more.

In a similar way, GOTS certified silk meets the same requirements of cotton. In addition, being a textile fibre of animal origin, it is made from silkworms eating 100% organic, ensuring the highest silk quality.

Bioplastic and recycled materials for tags, labels and packaging

The dress doesn’t make the monk. But the label does. 

Although the production of textiles for the garments represents the majority of the environmental impact of the fashion industry, tags, labels and packaging are often made of materials by nature more polluting, like plastic.

Our brand labels are made with plastic recycled from used bottles, sustaining a principle of circular economy that allows waste to become part of the production process again, limiting the environmental impact. Our packaging equally limits waste: it is made of bioplastic certified with the “OK compost” labels that guarantees it as biodegradable.

Environmental Impact Assessment

Our engineers worked hard to implement an Environmental Impact Assessment (EIA) that could evaluate the likely environmental impacts of our brand’s production, covering the life cycle stages of each fashion item, from the production of raw materials to the finished items reaching the warehouse.

Always remember, the commitment to make the fashion industry sustainable begins by acknowledging our impact on the world.

So here’s our consumptions: 

Global Warming Potential: 11,000 Kg Co2 equivalent

Blue Water Consumption: 180,000 l water

Wastewater Production: 53,000 l wastewater

Land Use: 7,000 m2 land

Eutrophical Potential: 3 Kg PO 4 equivalent


Knowing how much we consume it’s surely nice, but not enough. So we made an offset, a process that compensates for unavoidable impacts on significant environmental matters, of our first release consumption through some ethical operations. 

Specifically, we: 

Filtered 180,000 L of water 

Collected about 11,000 Kg of Co2

Proactively Sustainable

At this point you know for sure what we mean for sustainability. But that’s not all. 

Guess what? Our garments are proactively sustainable thanks to our partnership with Green Ethiopia and Seabin Project. 

Being proactively sustainable it’s what makes us special: given that we want to impact the least possible on our Earth, our ultimate goal is to have a POSITIVE footprint on the environment. 

Here’s how we did it:

We planted 4560 trees in Ethiopia

We collected 1t of plastic from the Mediterranean.